Labubu (Pop Mart blind-box dolls)
Pop Mart blind-box dolls whose sales are cooling
What it is
Labubu dolls are Pop Mart blind-box figures. The BBC reports that Pop Mart’s global sales in the three months to the end of September fell by as much as 50 percent year on year, and that US revenue was down at least 70 percent.
Why kids and teens care
Blind-box dolls are something to collect, trade, and show. The BBC says collectors are moving toward Hello Kitty, squishies, Sonny Angels, and Smiski, which is a shift away from Labubu rather than a new wave of it.
Who it’s for
Families who already have a Labubu at home or are being asked for one. The checked reporting describes the craze as cooling, so a new box is a want, not a requirement for keeping up.
What parents should know
Pop Mart says global sales in the three months to the end of September fell by as much as 50 percent year on year, and US revenue was down at least 70 percent. The BBC places that report around November 7 and says collectors are moving to Hello Kitty, squishies, Sonny Angels, and Smiski. Blind boxes typically cost $15 or more. Resale is often below retail now, except for rare editions.
What’s The Craze recommends
- Treat this as a cooling craze. Pop Mart says global sales in the three months to the end of September fell by as much as 50 percent year on year, and US revenue was down at least 70 percent.
- Blind boxes typically cost $15 or more. Resale is often below retail now, except for rare editions. Do not buy one as a plan to sell it for more.
- If you buy one, buy it from Pop Mart. Counterfeits are part of this craze, and an unlabeled seller is the avoidable risk.
Costs & considerations
Blind boxes typically cost $15 or more. The BBC and the Cashd resale index say resale is often below retail now, except for rare editions. This guide does not state a current shelf price beyond that typical blind-box figure.
Risks & scams
The parent checks are blind-box spending, counterfeit dolls (sometimes called Lafufus), and resale losses as the craze cools. A sealed blind box does not let you choose the figure. Buying several to chase one character is how the spending grows.
Why it’s trending now
This edition’s Craze Score comes from one Google Trends Explore run for the United States over the past 7 days, using needoh as the anchor. Every score in the November 9, 2026 list is from that run. No earlier score was carried forward. Scores are not comparable to the November 2 edition. The Craze Score for the search term “labubu” is 1.8. On this run that is close to Steal An Egg at 1.9. The BBC describes the craze as cooling, with Pop Mart sales down by as much as 50 percent year on year in the three months to the end of September.
Current lifecycle stage
Still sold, and described as cooling. Pop Mart’s global sales in the three months to the end of September fell by as much as 50 percent year on year, and US revenue was down at least 70 percent.
How we assess a craze
We combine signals from multiple sources using our own weighted analytical model to create the Craze Score, helping us rank up to ten emerging crazes in each update.