TATE 01 Eau de Parfum
Tate McRae’s fragrance with region-specific availability

What it is
TATE 01 is an eau de parfum by Tate McRae. The official page describes an aromatic woody fragrance and lists both 100 ml and 30 ml size selectors.
Why kids and teens care
A celebrity-linked fragrance can appeal to fans as a way to connect with an artist’s style. That fan appeal is editorial context; the product page does not establish who is buying it or make it necessary to be a fan.
Who it’s for
It is a fragrance product for customers who like the scent and can use its listed ingredients safely. The official page does not state a child age recommendation, so adults should make the purchase and suitability decision for younger fans.
What parents should know
Fragrance is a personal-care purchase, not a concert ticket or access product. Review the full ingredient list for sensitivities, avoid eye contact or ingestion, and discuss that celebrity branding does not predict whether someone will like a scent.
What’s The Craze recommends
- Treat this as an optional fan purchase, not a requirement for participating in Tate McRae fandom.
- Check destination and shipping timing first; availability and delivery vary by region.
- Review the ingredient list for household sensitivities and agree on a budget before ordering.
Costs & considerations
The official US page displays an $82 price and offers 100 ml and 30 ml selectors, but the accessible text checked does not safely bind that displayed price to one size. Confirm the selected size and checkout price before ordering. It is available in the US and Canada, with UK/EU preorders expected to ship October 23. The seller excludes Alaska, Hawaii, US territories, APO, DPO, and FPO destinations and notes 8–10 business-day US/Canada shipping due to demand.
Risks & scams
Use the official shop, verify the shipping country, and read the ingredients and return terms. Scarcity, fan excitement, or social posts should not override a household budget or sensitivity concerns.
Why it’s trending now
The product’s current launch availability provides a specific identity for the search. The supplied US trend spike ran from October 1 into early October 2.
Current lifecycle stage
On sale in the US and Canada as of verification; UK and EU preorders are open with shipping expected October 23. Other destinations are not implied.
How we assess a craze
We combine signals from multiple sources using our own weighted analytical model to create the Craze Score, helping us rank up to ten emerging crazes in each update.